Getting started with your website presence can be a difficult task, especially if you are jumping into the process using something like WordPress, without any knowledge of what you are doing. I’ve practiced in the website design industry for almost a decade, I can tell you that there is a lot more to using WordPress than you may think. The reality of it is, this is NOT easy. However it is possible. If there are websites out there that you can look at and search through; then guess what, there is another human being out there who has created that website that you are viewing. The only difference is, they know how to create a website and make it profitable; which is the most important point.
A few of the major lessons that I learned (which I wish someone had told me prior to getting started) is that building a web presence is more than just creating a website. After spending several years with a major hosting company, I have found that there are three main areas of focus for building a web presence. I’ll explain them in some detail but those area are: Technical, Marketing and Entertainment. Keeping these three aspects in mind when designing your site can be crucial. If you aren’t discouraged at this point. Please continue.
I’m not a Techy-Tech personWhen it comes to the Technical aspects of creating your web presence, you would first need to ask yourself. How do I want to build my website? If you do not already know how, or have not made this decision, keep in mind that any and everything is possible to learn, its just the time that you would have to commit to learning the process is what you should be concerned with. Are you going to use HTML, Java or CSS. Maybe you would prefer a content management system like WordPress, Joomla or Drupal that does most of the backend coding for you. These days design companies like Weebly, Wix and Squarespace have made it even easier to build a website by recreating the content management system, for a more simplified user experience.
While all of these methods have their own Pros and Cons, what I would recommend (just based on my personal experience) would be WordPress. I have heard a lot of people complain about how WordPress is so difficult to use, and they have had so much trouble ‘figuring it out’ that they just give up. First off, ‘Learning anything new, is difficult until you learn it.’ Because this is technical, there are some things you would want to take into consideration. Your hardware – the computer that you are using, your Internet Service Provider both could be the reason that things are taking so long. If you have a computer that was purchased solely just to check email, and watch short streaming videos, this may also be an issue. You may be required to look at the hardware you are using for the building of your website.
– STOP USING YOUR CEL PHONE OR TABLET TO BUILD A WEBSITE.
I cannot stress this enough. So many times I have had customers ask me, ‘Why?’ This is really a no-brainer. The processing power in your cel phone or tablet may not be enough to ‘easily’ create your website. Regardless of what the sales person at the cel phone store told you, this is not what the manufacturer had in mind when they created your phone. Knock it off. With this in mind, my personal recommendation, would be WordPress. According to the inter-web, there are about 74,652,825 individuals and companies that use WordPress. This means that there are a lot of resources out there that users can rely upon, whatever your issue is, there is a solution for it.
Words MatterSelling or Marketing your web presence, is another important aspect of building your website. If you currently have a business that you want to promote. You will have to distinguish yourself from the other 200 Ka-gillion sites out there that are vying for the same attention. Selling yourself as the expert in what you do is key. Get outside of yourself, and into your customer. Two of the practices that I use to figure this out are a Thesaurus and Google’s Keyword Planning tool. The Thesaurus can assist you with understanding words that others may be associating with your subject, and the keyword planning tool can assist you with finding out which words will work best for your market or target location. Here in the United States, some people in the south call soft drinks ‘Soda’, however in the northern states, they may refer to it as ‘Pop’. Understanding your markets, will help you cast your nets in a specific area where the fish are biting, rather than blindly scattering your information over the waters and hoping for someone to visit your site.
You are the Expert
I once had the opportunity to speak with a client who sold electronic components for remote controlled toys. After hearing that he was not getting any traffic on his site, my suggestion to him was to create examples on how to use those components. Articles are nice, however you definitely want to get into instructional video or animated tutorials, as most people aren’t actually reading anymore, images and videos are much easier to follow and take less time to review. Keeping your website relevant with information and material is something that most people do not expect as a part of having a web presence, but showing people how easy something is, or mapping out solutions to their problems is what you want to strive for to convert those visitors into loyal customers. Keep these things in mind when you are looking to create a website. Weather you are looking to just have a portfolio for your artwork, or just selling a product or service, they are all dependent of one another. Of course you can reach out to me, if you have questions or comments. But I hope this was useful.