I have worked for several years producing content for SMB’s in the entertainment industry. From event promoters to producers and even the entertainers themselves. So after collaborating with other content developers in this industry we have been able to notice an impeding recurrence amongst this particular niche.
The most frugal (cheapest) means of media marketing for entertainers, would be the use of social networks. However just because you may not have to concern yourself with startup costs, this does not mean you should avoid key production procedures that help you create great photos or footage. If you are simply documenting you child’s birthday party, by all means use your own discretion.
Alternatively, if you are wanting to showcase the cakes that you are baking for events, you may also want to focus on the presentation of those cakes, so keep in mind, with social networks you only have about 2 seconds to capture someone’s attention in their newsfeed. While there are no costs to learning new techniques, there are also some reasonable alternatives to equipment that can provide you with mind-blowing results that will help your products or services stand out from everyone else. Also checkout the Joistik by Joi Pearson, a very cool solution for professional looking hands-free live streaming video.
For a lot of marketers who are just starting out, their passion for the different types of media would be what drives them. Whether it be movies, art or music, I have noticed that businesses are not primarily focused on the marketing aspects of what they’re wanting to accomplish. Many times it would be my job to communicate the importance of not focusing on what they see or hear themselves, but what their audience will be presented with.
‘Just use what’s already online… 😐 ‘
A lot of the time, marketers do not like hearing this statement, especially when you are wanting to rebrand your company. Smartphones have been the go-to staple for social media for about 20 years, as they are multifaceted devices that can be used as recorders for recording audio or ideas, communicating through calls or texts, as well as cameras. Mobile devices have even created entire industries within an industry for applications that can make our lives easier. Here are some of the ways that you can increase the quality of your footage or images on your phone.
– Pay attention to the resolution settings. If you are not opting for the phone with a 64GB or 128 GB of storage, you may find yourself running out of space on your phone (specially if you have downloaded a lot of apps or games), and have to dump your photos or video more frequently after you post them. Social sites will ‘optimize’ your video or photos for their platform, so having the highest setting is optimal in most cases.
– Get a Dump Drive account like Google Drive or Dropbox. These are free, with up to about 15 GB of space with Google, these services have apps and make your media easier to share, all you need is to add your marketers email address to provide them with access to your content.
– Clean your lens. Make sure to give your camera lens a ‘once over’ before you begin shooting. Because we use our smartphones for so much, its easy to get our food, fingerprints, and essential oils on the lens.
– Lighting is very important. If you are in a room without windows or are shooting in a dimly lit setting; most smartphones come equipped with lighting; but in venues like nightclubs, use it sparingly, you are looking to capture ‘exciting moments’, and are not documenting the courtship rituals of the modern day Homosapien for National Geographic. Daylight is your friend, but take the time to find your lighting, don’t be afraid to raise the blinds or pull back the curtains either.
– Don’t ruin someone’s evening by shouting ‘Aaaaaayyyye‘ with a shaky spotlight in some strangers face. Refrain from turning the camera on an unsuspecting audience or ‘ambushing your subject‘. Assuming that strangers want to be filmed is a waste of your time and event media works best if there is already an understanding that the patrons will be photographed or filmed.
– Finally for the larger events or business showcases you can find that Investing in professionals will prove to be pretty lucrative in the long run. Louis Kubiak, a Houston, Texas based cameraman that currently produces content for local television says, ‘A great rate for an experienced cameraman at your event for a few hours, and to also have your content edited into a 2 minute production, can start at $500’. Professional looking video can really assist your marketing efforts and drive more customers to your products or visitors to your site.
According to Animoto, 44% of small business start-ups are starting to use video on their social media platforms, because the video is attracting and holding the attention span for most users, much more than simple text or pictures. Hopefully these are some tips that can help you stand out from the herd, but if you have some questions or comments, comment below, or reach out to us directly. I look forward to hearing from you and answering your questions.